Sophia Hong » NetKAL V

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Sophia Hong

Co-founder/Co-CEO Beluga Edu


As the VP of Business Development and Licensing of LF Asia, Sophia Hong is working to establish a new platform for Li & Fung’s distribution arm in Asia and also oversees lifestyle & fashion brands. Previously, Sophia worked as a media executive for Viacom to ensure key business goals are met through business development, strategic planning and operations for both MTV and Nickelodeon, where her work ranged from working with K-pop content to advancing the growth of the children’s properties like Dora the Explorer and SpongeBob SquarePants. Prior to joining Nick, she worked as a Senior Content Specialist at Sesame Workshop, where she launched a multi-million dollar global digital learning initiative across multiple platforms of media. In the past, she worked as the Deputy Campaign Manager for Jun Choi on his winning mayoral campaign in Edison, NJ. Sophia holds a Masters’ degree in Technology, Innovation, and Education from the Harvard Graduate School of Education and a Bachelor of Arts in both International Affairs and Asian Studies from the George Washington University.