Joni Byun » NetKAL III

Photo of Joni Byun

Joni Byun

Senior Vice President Nakatomi & Associates


Joni Byun is Senior Vice President of Nakatomi & Associates. She serves as the strategic manager for social marketing and communications campaigns reaching diverse audiences. For the past eleven years, Joni has led campaigns for clients such as the California Department of Health Services, The California Endowment, The California Wellness Foundation, California Department of Transportation, Farmers Insurance Group, Freddie Mac, Southern California Edison, and the U.S. Environmental Protection Agency.

Joni has directed a statewide public awareness campaign to recruit teachers for the California Center for Teaching Careers (CalTeach), conducted outreach for the Get Real About Teen Pregnancy campaign in Asian Pacific Islander (API) communities and established the firm’s environmental practice with projects ranging from anti-litter education to electronics recycling to contaminated fish awareness.

She currently volunteers with American Heart Association, Big Brothers Big Sisters of Greater Los Angeles and the Inland Empire and National Coalition of Asian Pacific Americans for Community Development (CAPACD).

Joni is an invited speaker and has served on panels discussing communications for non-profits, media relations, and reputation management.

Joni earned her Bachelor of Arts in Social Sciences from the University of California, Irvine.