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Shin Choi

Designer & CEO Shin Choi, Yarnie by Shin Choi


Shin Choi is hailed as one of today’s most intelligent and sought after designers, highly acclaimed by retailers, editors, and high-profile celebrities alike. Her work has made numerous appearances in prominent magazines and television shows. A native of Korea, Choi studied at the Parsons School of Design in New York, where she honed her modern aesthetic and distinctive flair. In 1998, with the support of her husband Henry Choi, Choi launched her own ready-to-wear collection under the name Coleridge & Co. By 1999 the line took on Choi’s own name and she was instantly recognized as an important, notable young designer in the market. Today, her continued success can be attributed to her ability to look beyond trends and create a contemporary look that is infinitely feminine and sophisticated.
Aside from her business interests, Choi is a staunch supporter of community work and her humanitarian causes. She has devoted countless hours to her Long Island-based church and to the Korean Women International Network, of which she is a member. She also serves on the board of directors of the Korean American Family Service Center and the AHL Foundation, an organization that assists young artists.