Eliot KangCEO Inmost Partners, LLC
Prior to returning to New York in January of 2007 to launch Inmost Partners, an investment advisory specializing in media and content, Eliot Kang was the President & CEO of Korea’s first marketing communication group – GIIR, a publicly traded holding company where he continues to serve as a member of the Board. Eliot Kang’s advertising career spans over the last two decades from U.S. to Asia. He is the founder of Kang & Lee Advertising, the Americas’ leading multicultural marketing consulting and communications agency specializing in Asian-American market. Kang & Lee Advertising is a member of Young & Rubicam and a WPP Group company.
Eliot Kang founded Kang & Lee, in 1985 to help corporations effectively reach Asian consumers in the U.S. Kang & Lee joined the Young & Rubicam family of companies in 1998. The agency’s roster of clients include many of the Fortune 100 companies such as AT&T, Bank of America, Sears, Western Union, Shiseido Cosmetics, and Pernod Ricard USA, among others.
A nationally recognized authority on the Asian American market and considered as one of the leading authorities on and innovators in multicultural marketing and advertising, Eliot is frequently sought after as a speaker at events and prominently featured in many leading publications.
Among his numerous accolades, he is a recipient of the 2002 Diversity Achievement Award from the American Advertising Federation (AAF). He has been inducted into the 2000 AAF Hall of Achievement and has previously been selected by Crain’s NY Business as one of “Most Influential Minority”. Eliot has also been honored by the Asian Business League of Southern California as Entrepreneur of the Year for his achievements and contributions to the Asian American business community, and commended for his professional achievements with The Asian Businessman’s Award by former New York City Mayor in 1995.
Eliot actively participates in various trade organizations promoting the Asian American perspective. He is a founding member and former president of the 3AF (Asian American Advertising Federation). He led the Asian Task Force for the American Association of Advertising Agencies Diversity Action Committee. In addition, Eliot also served as board member and advisor to various trade organizations including the American Association of Advertising Agencies and American Marketing Association as well as various community organizations.
Eliot studied at Cornell University where he majored in Social Psychology and worked as a staff of Ithaca Youth Bureau. Eliot Kang was born in South Korea and moved to the United States at the age of 11. He grew up in New York City and currently resides in New Jersey with his wife, Jennifer, and their three daughters.